The Challenge
Apex struggled with low mobile loyalty app downloads despite heavy foot traffic in their 45 regional storefronts. Cashier mentions and paper receipts failed to convert shoppers.
How Apex Retail Drove a 340% Boost in In-Store App Downloads
Executive Summary
Apex struggled with low mobile loyalty app downloads despite heavy foot traffic in their 45 regional storefronts. Cashier mentions and paper receipts failed to convert shoppers.
Project Overview
- Client:Apex Lifestyle Stores
- Industry:Retail & Apparel
- QR Solution:App Download QR
- Published:
The Solution
Apex deployed high-contrast App Download QR codes placed strategically at fitting rooms, checkout displays, and shopping bags, offering an instant 10% in-store discount on first scan.
Implementation Strategy
Using dynamic QR codes, Apex routed shoppers automatically to the iOS App Store or Google Play Store based on their detected operating system, minimizing friction.
“QR DM gave us total visibility into which store displays were converting. The dynamic routing eliminated app store search drop-offs completely.”— Elena Rostova, VP of Omnichannel Marketing
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